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SWOT ANALYSIS ON Frontier Airlines

SWOT ANALYSIS ON Frontier Airlines

Discuss SWOT ANALYSIS ON Frontier Airlines within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Frontier Airlines, Inc. is a major American airline headquartered in Indianapolis, Indiana, United States.[1] The carrier, which is a subsidiary ...

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SWOT ANALYSIS ON Frontier Airlines
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Abhijeet S
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SWOT ANALYSIS ON Frontier Airlines - November 30th, 2010

Frontier Airlines, Inc. is a major American airline headquartered in Indianapolis, Indiana, United States.[1] The carrier, which is a subsidiary and operating brand of Republic Airways Holdings, operates flights to nearly 80 destinations throughout the United States, Mexico, and Costa Rica[1] and maintains hubs at Denver International Airport, Milwaukee's General Mitchell International Airport, and Kansas City International Airport. It provides regional service to the surrounding Rocky Mountain States through a code-share agreement with Great Lakes Airlines. Frontier is not a member of an air carrier alliance.


Strengths

* Effective communication
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Supply chain
* Pricing
* Unique products
* Cheap

Weaknesses

* Bad communication
* Poor supply chain
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* European crisis
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution


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