SWOT ANALYSIS ON Eli Lilly and Company -
November 30th, 2010
Eli Lilly and Company is a global pharmaceutical company. Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States. The company was founded in 1876 by a pharmaceutical chemist, Eli Lilly, after whom the company was ultimately named.
Among other specialties, Lilly was the first company to mass-produce penicillin and today is the world's largest manufacturer and distributor of psychiatric medications.
Strengths
* Online growth
* Pricing
Weaknesses
* Bad communication
* Low market share
Opportunities
* Innovation
Threats
* Economic slowdown
* Price wars
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