SWOT ANALYSIS ON EMC Corporation

EMC Corporation is a U.S. Fortune 500 and S&P 500 provider of information infrastructure systems, software and services. It is headquartered in Hopkinton, Massachusetts, USA. Its flagship product, the Symmetrix, is the foundation of storage networks

EMC, founded in 1979 by Richard Egan and Roger Marino (the E and M in EMC),[1] introduced their first 64-kilobyte memory boards for the Prime Computer in 1981,[2][3] and continued with the development of memory boards for other computer types. In the mid 1980s the company expanded beyond memory to other computer data storage types and networked storage platforms. The company started to ship its flagship product, the Symmetrix in 1990. The Symmetrix has been developed by a team headed by Moshe Yanai. This product is the main reason for the rapid growth of EMC in the 1990s, both in size and value, from a company valued hundreds of millions of dollars to a multi-billion company.[4] Moshe Yanai managed the Symmetrix development until shortly before leaving EMC in 2001,[5] and his Symmetrix development team grew from several people to thousands. EMC remains the largest provider of data storage platforms in the world, competing with IBM, NetApp, Hewlett-Packard, and Hitachi Data Systems. Consulting and IT Services have been an increasingly important source of revenue. Joseph Tucci, CEO since 2001, was paid over $9 million in 2009.

Strengths

* Asset leverage
* High R&D
* Innovation
* Market share leadership
* Supply chain
* Unique products

Weaknesses

* Bad communication

Opportunities

* Acquisitions
* Asset leverage
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, et