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The Danaher Corporation is a large global company headquartered in Washington, D.C., United States. Its products are concentrated in the fields of design, manufacture, and marketing of industrial and consumer products.

It operates in four segments: Professional Instrumentation, Medical Technologies, Industrial Technologies, and Tools & Components.


The company was organized in 1969. It was formerly known as DMG, Inc. and changed its name to Diversified Mortgage Investors, Inc. in 1978. Further, the company changed its name to Danaher Corporation in 1984.

Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Online growth
* Loyal customers
* Strong management team
* Strong financial position
* Reputation management
* Unique products

Weaknesses

* Low R&D
* Low market share
* Not innovative
* Not diversified
* Poor supply chain

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
 
There are myriads benefits of Swot analysis but, here are some disadvantage.

Disadvantage of Swot analysis

1) slow and sloth process

2) blemished base

3) Lack of control
 
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