SWOT ANALYSIS ON Danaher Corporation -
November 30th, 2010
The Danaher Corporation is a large global company headquartered in Washington, D.C., United States. Its products are concentrated in the fields of design, manufacture, and marketing of industrial and consumer products.
It operates in four segments: Professional Instrumentation, Medical Technologies, Industrial Technologies, and Tools & Components.
The company was organized in 1969. It was formerly known as DMG, Inc. and changed its name to Diversified Mortgage Investors, Inc. in 1978. Further, the company changed its name to Danaher Corporation in 1984.
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* Online growth
* Loyal customers
* Strong management team
* Strong financial position
* Reputation management
* Unique products
Weaknesses
* Low R&D
* Low market share
* Not innovative
* Not diversified
* Poor supply chain
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
* Takeovers
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
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