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SWOT ANALYSIS ON Danaher Corporation

SWOT ANALYSIS ON Danaher Corporation

Discuss SWOT ANALYSIS ON Danaher Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The Danaher Corporation is a large global company headquartered in Washington, D.C., United States. Its products are concentrated in the ...

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SWOT ANALYSIS ON Danaher Corporation
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SWOT ANALYSIS ON Danaher Corporation - November 30th, 2010

The Danaher Corporation is a large global company headquartered in Washington, D.C., United States. Its products are concentrated in the fields of design, manufacture, and marketing of industrial and consumer products.

It operates in four segments: Professional Instrumentation, Medical Technologies, Industrial Technologies, and Tools & Components.


The company was organized in 1969. It was formerly known as DMG, Inc. and changed its name to Diversified Mortgage Investors, Inc. in 1978. Further, the company changed its name to Danaher Corporation in 1984.

Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Online growth
* Loyal customers
* Strong management team
* Strong financial position
* Reputation management
* Unique products

Weaknesses

* Low R&D
* Low market share
* Not innovative
* Not diversified
* Poor supply chain

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
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