ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Principles of Management ( P.O.M)

SWOT ANALYSIS ON House of Dereon

SWOT ANALYSIS ON House of Dereon

Discuss SWOT ANALYSIS ON House of Dereon within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé Knowles and her mother/stylist Tina Knowles. ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
SWOT ANALYSIS ON House of Dereon
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
SWOT ANALYSIS ON House of Dereon - November 29th, 2010

House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (Mother of Tina Knowles). House of Deréon is not to be confused with its sister and partner line, a junior line simply titled, Deréon.

Expanding the brand, Beyoncé and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The tag line for Deréon is "Where the sidewalk Strengths

* Multiple formats and solid market share in major metropolitan areas
* dunnhumby & shopper insights program
* Well known regional brands
* Developed private label and loyalty marketing programs
* Pricing image
* Very strong organic growth (i.e., comparable and identical store sales)
* Kroger Card Discount

Weaknesses

* High operating expense structure
* Inconsistent productivity and execution across divisions
* Legacy costs - store base aging rapidly

Opportunities

* Expansion of Food 4 Less and Marketplace formats into new markets
* Leverage synergies across Kroger East and West
* Centralizing functions to create operating and merchandising efficiencies
* Beginning to re-capture shoppers and trips

Threats

* Wal-Mart expansion in core Kroger markets
* Gross margin pressure
* Labor unions
* Competitive threats inside and outside of channel (Whole Foods, Costco, etc.)
* Aging real estate
* Economic downturn and catwalk meet". This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé's touring band, Suga Mama appeared in print ads.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to SWOT ANALYSIS ON House of Dereon
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
SWOT ANALYSIS ON Best Buy Co. Abhijeet S Principles of Management ( P.O.M) 0 November 29th, 2010 09:56 AM
SWOT ANALYSIS ON HEB Abhijeet S Principles of Management ( P.O.M) 0 November 25th, 2010 12:39 PM
SWOT ANALYSIS - ITC Sunanda K. Chavan Marketing Management 0 October 14th, 2010 12:17 PM
Pest Analysis & Swot analysis Karan Shah Business Environment (B.E) 0 July 30th, 2010 01:21 AM
Analysis: Freddie, Fannie - a financial crisis the White House and country surely did Maya Raichura Articles !! 0 July 12th, 2008 09:00 AM
 

Reply

Bookmarks

Tags
bad communication, brand equity, cost advantage, development labs, financial position, global experience, high r&d, high-quality, house of dereon, loyal customers, manufacturing base, market share, pricing, process development, risk management, services expansion, strong brand, strong management, supply chain, swot analysis, swot of us companies, swot on dereon

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

MB0043 Human Resource...
Last post by Vinod Gupta
7 Minutes Ago 09:30 PM
1 Replies
MB0043 Human Resource...
Last post by Vinod Gupta
9 Minutes Ago 09:29 PM
1 Replies
MB0042 Managerial...
Last post by Vinod Gupta
11 Minutes Ago 09:26 PM
1 Replies
MB0042 Managerial...
Last post by Vinod Gupta
13 Minutes Ago 09:25 PM
1 Replies
MB0041 Financial and...
Last post by Vinod Gupta
18 Minutes Ago 09:20 PM
1 Replies
SEM_1_MB0038_1_...
Last post by Pramit Singh
32 Minutes Ago 09:06 PM
1 Replies
MB0038 Management...
Last post by Pramit Singh
35 Minutes Ago 09:02 PM
1 Replies
MB0039 Business...
Last post by Pramit Singh
38 Minutes Ago 09:00 PM
1 Replies
MB0039 Business...
Last post by Pramit Singh
41 Minutes Ago 08:57 PM
1 Replies
MB0041 Financial and...
Last post by Pramit Singh
44 Minutes Ago 08:54 PM
1 Replies
Education and success -... ( 1 2 3... Last Page)
Last post by Krunal Dhabhi
50 Minutes Ago 08:48 PM
46 Replies
Media Brief
Last post by Krunal Dhabhi
52 Minutes Ago 08:46 PM
1 Replies
Pest Analysis On KFC
Last post by Krunal Dhabhi
54 Minutes Ago 08:43 PM
1 Replies
Solution manual on... ( 1 2 3)
Last post by Krunal Dhabhi
55 Minutes Ago 08:42 PM
22 Replies
Harshad Mehta & his...
Last post by Krunal Dhabhi
1 Hour Ago 08:36 PM
7 Replies

» Projects Helpline

Retail Management Notes
Last post by Bhautik Kawa
13 Hours Ago 08:11 AM
140 topics of TYBMS
Last post by Reena Dapat
2 Days Ago 08:11 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in