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SWOT ANALYSIS ON Dex One Corporation

SWOT ANALYSIS ON Dex One Corporation

Discuss SWOT ANALYSIS ON Dex One Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Dex One Corporation provides print, online and mobile search marketing via their DexKnows.com website, print yellow pages directories, voice based ...

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SWOT ANALYSIS ON Dex One Corporation
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Abhijeet S
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SWOT ANALYSIS ON Dex One Corporation - November 29th, 2010

Dex One Corporation provides print, online and mobile search marketing via their DexKnows.com website, print yellow pages directories, voice based search platforms and pay-per-click ad networks in the U.S. The company also maintains a business search engine and online directory through its Business.com subsidiary.

The R. H. Donnelley Company was founded in 1886 by Reuben H. Donnelley, son of RR Donnelley founder Richard R. Donnelley, as The Chicago Directory Company. Donnelley primarily contracted with The Chicago Telephone Company to publish telephone directories for Chicago Telephone customers. In 1906, however, Donnelley would venture outside Chicago, contracting with Bell System firms such as New York Telephone, Wisconsin Telephone, and Cincinnati Suburban Telephone Co.

Strengths

* Cost advantage
* Asset leverage
* Loyal customers
* Market share leadership
* Strong management team


Weaknesses

* Strong brand equity
* Strong financial position
* Supply chain
* Pricing


Opportunities

* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution


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