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SWOT ANALYSIS ON CBS Corporation

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SWOT ANALYSIS ON CBS Corporation
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Abhijeet S
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SWOT ANALYSIS ON CBS Corporation - November 29th, 2010

CBS Corporation is an American media conglomerate focused on broadcasting, publishing, billboards, and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's majority shareholder & serves as Chairman. The company began trading on the NYSE on January 3, 2006. Until then, the corporation was known as Viacom, and is the legal successor to said company.[4] A new company, keeping the Viacom name was spun off from CBS. CBS, not Viacom, retains control of the partial and total over-the-air television & radio broadcasting, TV production & distribution , publishing, pay-cable, recording, and outdoor advertising assets formerly owned by the larger company. However, National Amusements, through Redstone, retains majority control of both firms. CBS has its headquarters in Midtown Manhattan, New York City.

Strengths

* Innovation
* Market share leadership
* Strong brand equity
* Unique products

Weaknesses

* Bad communication
* Weak, damaged brand
* Lack of continuity across sectors and business units
* Corporate Office micro-management

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
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Re: SWOT ANALYSIS ON CBS Corporation
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Re: SWOT ANALYSIS ON CBS Corporation - December 28th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
CBS Corporation is an American media conglomerate focused on broadcasting, publishing, billboards, and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's majority shareholder & serves as Chairman. The company began trading on the NYSE on January 3, 2006. Until then, the corporation was known as Viacom, and is the legal successor to said company.[4] A new company, keeping the Viacom name was spun off from CBS. CBS, not Viacom, retains control of the partial and total over-the-air television & radio broadcasting, TV production & distribution , publishing, pay-cable, recording, and outdoor advertising assets formerly owned by the larger company. However, National Amusements, through Redstone, retains majority control of both firms. CBS has its headquarters in Midtown Manhattan, New York City.

Strengths

* Innovation
* Market share leadership
* Strong brand equity
* Unique products

Weaknesses

* Bad communication
* Weak, damaged brand
* Lack of continuity across sectors and business units
* Corporate Office micro-management

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
Wow friend, it is really great work to share details on CBS Corporation and i am sure it would help many other people. Well, i am also sharing some important information on CBS Corporation.
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