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SWOT ANALYSIS ON Cerner Corporation

SWOT ANALYSIS ON Cerner Corporation

Discuss SWOT ANALYSIS ON Cerner Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Cerner Corporation is an international health care information technology corporation that specializes in providing complete systems for hospitals and other ...

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SWOT ANALYSIS ON Cerner Corporation
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Abhijeet S
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SWOT ANALYSIS ON Cerner Corporation - November 29th, 2010

Cerner Corporation is an international health care information technology corporation that specializes in providing complete systems for hospitals and other medical organizations to manage and integrate all electronic medical records, Computer physician order entry (CPOE) and financial information.

Cerner claims to be the largest provider of electronic medical systems in the United States.[2][3] Its largest competitor, McKesson Corporation, is larger in size but McKesson has income from other non-technology medical sources.

As of Second Quarter 2009 its systems are licensed by 8,000 facilities around the world including 2,100 hospitals, 1,500 pharmacies and 3,300 physician practices representing 30,000 physicians.

It has more than 7,800 employees. As of June 2006[update], approximately 1,900 associates in the United States and 600 associates in India were involved full-time in the software development aspect of the company. Cerner has more than 6,000 clients worldwide.


Strengths

* Loyal customers
* Market share leadership
* Strong management team
* Pricing
* Good location
* Reputation management
* Easy access to potential coustomers
* Established in market place
* Skilled workforce trained
* Latest equipment
* Company name recognized on a National/Regional/Local level

Weaknesses

* Diseconomies to scale
* Low market share
* Not innovative
* No experience with this service
* No technical knowledge this service
* Currently in a poor financial position

Opportunities

* Online
* Product and services expansion
* Our business sector is expanding, with many future opportunities for success.

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Economic pressure
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