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BearingPoint (parent company: BearingPoint Europe Holdings B.V.) is an independent management and technology consulting firm. Following a post-bankruptcy management buyout in August 2009, BearingPoint has been operated by its European management team and is organized as a partnership. BearingPoint is a European-based company, but operates with a global reach.


Strengths

* Strong brand equity
* Pricing
* Unique products

Weaknesses

* No online presence

Opportunities

* Emerging markets and expansion abroad
* Product and services expansion

Threats

* Competition
* Product substitution
 
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