abhishreshthaa
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SWOT ANALYSIS ON Biggby Coffee : Biggby Coffee (pronounced Big-Bee) is a privately owned coffee franchise business based in East Lansing, Michigan. Founded March 1995 as Beaner's by Bob Fish and Mary Roszel, the first location opened its doors in East Lansing near the campus of Michigan State University on March 15, 1995, in a former Arby's.
Biggby began franchising in 1999. As of September 2010, Biggby Coffee had 118 stores in Alabama, Florida, Georgia, Illinois, Indiana, Michigan, Ohio, South Carolina, and Wisconsin.
The company headquarters is located at 2501 Coolidge Road, East Lansing, Michigan.
Strengths
* Loyalty card program (Extra Care)
* Loyal shopper base
* Innovative stores
* Convenient stores that are easy to shop
* Diversified - retail stores & healthcare portfolio (Caremark, MinuteClinic)
* Strong brand equity
* Photoshop and Pharmacy inside stores
* Shop from home website
* Brand awareness
* Customer service
* Corporate community responsibility
* Significant investment in technology
Weaknesses
* Inconsistent store experiences & execution
* Real estate (especially compared to Walgreens)
* Sales mix focuses on lower margin (pharmacy vs. front end)
* Leveraged from acquisitions
Opportunities
* Private label expansion
* Turn around acquired stores (Eckerd, Osco, Savon, Longs)
* Store as a destination - leverage healthcare clinics
* Beauty 360
* New target market with Minute Clinics
Threats
* Traditional (Walgreens, etc) and non-traditional (Wal-Mart, supermarkets, specialty beauty) competitors
* Pharmacists shortages
* Further PBM market share loss
Biggby began franchising in 1999. As of September 2010, Biggby Coffee had 118 stores in Alabama, Florida, Georgia, Illinois, Indiana, Michigan, Ohio, South Carolina, and Wisconsin.
The company headquarters is located at 2501 Coolidge Road, East Lansing, Michigan.
Strengths
* Loyalty card program (Extra Care)
* Loyal shopper base
* Innovative stores
* Convenient stores that are easy to shop
* Diversified - retail stores & healthcare portfolio (Caremark, MinuteClinic)
* Strong brand equity
* Photoshop and Pharmacy inside stores
* Shop from home website
* Brand awareness
* Customer service
* Corporate community responsibility
* Significant investment in technology
Weaknesses
* Inconsistent store experiences & execution
* Real estate (especially compared to Walgreens)
* Sales mix focuses on lower margin (pharmacy vs. front end)
* Leveraged from acquisitions
Opportunities
* Private label expansion
* Turn around acquired stores (Eckerd, Osco, Savon, Longs)
* Store as a destination - leverage healthcare clinics
* Beauty 360
* New target market with Minute Clinics
Threats
* Traditional (Walgreens, etc) and non-traditional (Wal-Mart, supermarkets, specialty beauty) competitors
* Pharmacists shortages
* Further PBM market share loss
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