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SWOT ANALYSIS ON Boston Scientific Corporation

Discuss SWOT ANALYSIS ON Boston Scientific Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The Boston Scientific Corporation (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used ...

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SWOT ANALYSIS ON Boston Scientific Corporation - November 29th, 2010

The Boston Scientific Corporation (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions, neuromodulation, neurovascular intervention, electrophysiology, cardiac surgery, vascular surgery, endoscopy, oncology, urology and gynecology.

Boston Scientific is well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries. This product was at the center of a claim of patent infringement on the part of Boston Scientific, which was found liable for $431 million in damages.

Boston Scientific's main competitors are Johnson & Johnson, Medtronic, and St. Jude Medical. The company recently acquired longtime competitor Guidant for approximately $27 billion. The former Guidant was split between BSC and Abbott Laboratories.

Navilyst Medical was formed in February 2008 from Boston Scientific's Fluid Management and Vascular Access business units


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position

Weaknesses[list][*]Bad communication[*]Diseconomies to scale[*]Over leveraged fiancial position[*]Low R&D[*]Low market share[*]No online presence[*]Not innovative[*]Not diversified[*]Poor supply chain[*]Weak management team

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
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