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SWOT ANALYSIS ON Brightpoint Inc

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SWOT ANALYSIS ON Brightpoint Inc
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SWOT ANALYSIS ON Brightpoint Inc - November 29th, 2010

Brightpoint, Inc. is a leading global communications technology firm that specializes in the distribution of wireless devices and in providing customized logistics services to the wireless industry.

Brightpoint had a 2009 revenue of $3.2 billion. With 2,700 employees and 25,000 customers in more than 25 countries, Brightpoint handled 84 million wireless devices globally[2] in 2009.

Brightpoint's services include distribution, channel development, product customization, E-Business solutions, and other outsourced services that integrate with its customers.

In both 2007 and 2009, Brightpoint was selected as one of America's Most Admired Companies by FORTUNE Magazine, ranking in the top 5 of the "Wholesalers: Electronics" category each year.

Strengths

* Strong brand equity and recognition in Europe and the US
* Well established 3G network base in Europe; growing in the US
* Steadily growing customer base
* Alliances with industry leading corporations in mobile services & technologies


Weaknesses

* Steady decline in average revenue per user (ARPU)
* No presence in key emerging markets


Opportunities

* Increasing 3G network coverage in the US
* First to introduce Google-based phone in the US (Android)
* Mobile internet expansion
* FreeMove alliance


Threats

* Intensifying competition & consolidation in the US market (AT&T, Sprint)
* Economic slowdown in the European Union, US
* European Union regulation on cross-border cell phone usage by customers
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