abhishreshthaa

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SWOT ANALYSIS ON Broadcom Corporation : Broadcom Corporation is an American supplier of integrated circuits (ICs) for broadband communications. Henry Samueli and Henry Nicholas founded Broadcom in 1991 in Los Angeles, California. The company was moved to Irvine, California three years later.[1] In 1998, Broadcom became a public company and now employs over 8,300 people worldwide.

Broadcom is among the Worldwide Top 20 Semiconductor Sales Leaders. In 2009, Broadcom’s total revenue was $4.49 billion.

Strengths

* Diversified business portfolio
* Strong research & development (R&D)
* Order backlog guarantees business flow in the future
* Strong management & culture in terms of people, systems, technology and measures

Weaknesses

* Bets on financial markets have proven unsuccessful with economic turmoil
* Weak revenue growth of industrial segment
* Underperforming in Asian markets
* Leveraged

Opportunities

* Development of infrastructure
* Aviation industry growth
* Increasing global exploration and production
* Servicing and regeneration of commercial airplanes around the world

Threats

* Senior management - weak performance by has put doubts on Jeff Immelt's ability to be the next Jack Welch
* Rising commodity prices
* Exposure to financial markets
* World economic slowdown in the US and Eurozone, two of the most important markets for


indian compititor.
 
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