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Brookdale Senior Living is a company that operates senior's residences, established in 1978. It is a New York Stock Exchange listed company. Brookdale is the largest owner and operator of senior living communities throughout the United States", operating over 570 senior or retirement communities in the US. They have 35,000 staff and 55,000 residents.

The company also offers Independent living, Personalized Assisted living, Alzheimer’s and dementia care, rehabilitation and skilled nursing. One whole-owned subsidiary company, Innovative Senior Care (ISC), offers rehabilitation, fitness and educational programming, and health services.

The Origins of Brookdale started in the late 1970s with the focus of Large Upscale Urban Retirement communities located in large cities Like Chicago, New York, and Miami. These early models replicated large full service Five Star hotels like the Hyatt, Marriott's and Hilton of the modern era. As the industry evolved into the late nineties and early 2000s, Brookdales major shareholder became Fortress Investments with approximately 51% holdings. Throughout the late nineties and early to mid 2000s Brookdale developed several more communities that resembled earlier models but also reflected the ever changing climate including Large Continuous Care Retirement Communities (CCRC) which house all brands of the aging process including Skilled Nursing, Assisted Living, Independent Living, and Memory Care facilities.

Strengths

* Diverse Product lines, including: home consumer electornics, appliances and furniture; office furniture and electronics; and automotive accessories.
* Strong business model endures both an up and down market
* Non credit-based rent-to-own business model.

Weaknesses

* Increasing net income historically dependent upon opening new stores
* Merchandise shrinkage and damage
* Extremely weak furniture rental revenue

Opportunities

* Acquisitions
* Franchise model of expanding the number of stores
* Divestment of certain furniture rental schemes allows Aarons to focus on profitable core business practices.

Threats

* Financing new stores and inventory is threatened by current and future macroeconomic climate
* Constant market competition
 
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