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SWOT ANALYSIS ON Burlington Coat Factory : Burlington Coat Factory Warehouse Corporation is a national department store retailer focusing on clothing and shoes, with over 450 stores in 45 states (as of 2010). In 2006, it was acquired by Bain Capital, LLC in a take-private transaction.[1] The company's corporate headquarters are located in Burlington Township, New Jersey.
The company was founded in 1924 as "Burlington Coat Factory Warehouse Corporation", a wholesaler of ladies coats and outerwear. The modern company was formed in 1972 when Monroe Milstein and his wife, Henrietta Milstein, purchased a warehouse in Burlington, New Jersey, and started selling coats and outerwear. Monroe had already been a wholesaler of Ladies coats and suits in New York City for many years and his experience in the field of fashion and his deep understanding of the market and what the customers wanted guided his success. The company started gradually adding apparel, including suits, shoes, and accessories, and though the direct efforts of Henrietta branched out to include baby items. Current fashions in women's and men's, and Baby clothing and items including linens, were offered at considerable discount to some of its competition. MJM Designer Shoes and Cohoes Fashions are separate stores in the Burlington Coat Factory family.
Strengths
* Brand Recognition
* Understanding Customer Needs
* New Product Lines
* Advertising Scheme
* Product Diversification Strategy
* Tailor to Changing Needs Preferences and Lifestyles
Weaknesses
* Changing Consumer Needs
* Highly Competitive Market
* Long Lead Time Bringing New Styles to Market
* Clothing Line is Complete Success or Costly Mistake
Opportunities
* Overseas Markets
* Worldwide Advertising
* Entering the Large Size Consumer Market
* Designing Mix- and- Match Outfits
* Men's sportswear
Threats
* Key Competitors
* Strict Government Regulations
* Changing Shopping Patterns
* Quota Restrictions
The company was founded in 1924 as "Burlington Coat Factory Warehouse Corporation", a wholesaler of ladies coats and outerwear. The modern company was formed in 1972 when Monroe Milstein and his wife, Henrietta Milstein, purchased a warehouse in Burlington, New Jersey, and started selling coats and outerwear. Monroe had already been a wholesaler of Ladies coats and suits in New York City for many years and his experience in the field of fashion and his deep understanding of the market and what the customers wanted guided his success. The company started gradually adding apparel, including suits, shoes, and accessories, and though the direct efforts of Henrietta branched out to include baby items. Current fashions in women's and men's, and Baby clothing and items including linens, were offered at considerable discount to some of its competition. MJM Designer Shoes and Cohoes Fashions are separate stores in the Burlington Coat Factory family.
Strengths
* Brand Recognition
* Understanding Customer Needs
* New Product Lines
* Advertising Scheme
* Product Diversification Strategy
* Tailor to Changing Needs Preferences and Lifestyles
Weaknesses
* Changing Consumer Needs
* Highly Competitive Market
* Long Lead Time Bringing New Styles to Market
* Clothing Line is Complete Success or Costly Mistake
Opportunities
* Overseas Markets
* Worldwide Advertising
* Entering the Large Size Consumer Market
* Designing Mix- and- Match Outfits
* Men's sportswear
Threats
* Key Competitors
* Strict Government Regulations
* Changing Shopping Patterns
* Quota Restrictions
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