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SWOT ANALYSIS ON Burlington Coat Factory : Burlington Coat Factory Warehouse Corporation is a national department store retailer focusing on clothing and shoes, with over 450 stores in 45 states (as of 2010). In 2006, it was acquired by Bain Capital, LLC in a take-private transaction.[1] The company's corporate headquarters are located in Burlington Township, New Jersey.


The company was founded in 1924 as "Burlington Coat Factory Warehouse Corporation", a wholesaler of ladies coats and outerwear. The modern company was formed in 1972 when Monroe Milstein and his wife, Henrietta Milstein, purchased a warehouse in Burlington, New Jersey, and started selling coats and outerwear. Monroe had already been a wholesaler of Ladies coats and suits in New York City for many years and his experience in the field of fashion and his deep understanding of the market and what the customers wanted guided his success. The company started gradually adding apparel, including suits, shoes, and accessories, and though the direct efforts of Henrietta branched out to include baby items. Current fashions in women's and men's, and Baby clothing and items including linens, were offered at considerable discount to some of its competition. MJM Designer Shoes and Cohoes Fashions are separate stores in the Burlington Coat Factory family.



Strengths

* Brand Recognition
* Understanding Customer Needs
* New Product Lines
* Advertising Scheme
* Product Diversification Strategy
* Tailor to Changing Needs Preferences and Lifestyles

Weaknesses

* Changing Consumer Needs
* Highly Competitive Market
* Long Lead Time Bringing New Styles to Market
* Clothing Line is Complete Success or Costly Mistake

Opportunities

* Overseas Markets
* Worldwide Advertising
* Entering the Large Size Consumer Market
* Designing Mix- and- Match Outfits
* Men's sportswear

Threats

* Key Competitors
* Strict Government Regulations
* Changing Shopping Patterns
* Quota Restrictions
 
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First get to know about what is Swot analysis

According to Investopedia, A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.
 
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