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ACN, Inc. is a Multi-level marketing (MLM) company that provides telecommunications and other services and also provides independent representatives an opportunity to form a home-based business. Based in Concord, North Carolina, USA, ACN began operations in the U.S in 1993 as American Communications Network. It extended operations to Europe in 1999 and to Asia-Pacific in 2004, and now operates in 21 countries, on 3 continents.[5] As a reflection of its international operations, it changed its name to just the initial letters ACN.[citation needed] The company is a member of the Direct Selling Associations in North America [6][7] and Europe.[8] In the United States, ACN is an accredited member of the Better Business Bureau, where it currently has an A+ rating.[9] In 2010, ACN was placed #21 on Direct Selling News' Global 100 list of the top 100 direct selling companies worldwide.


Strengths

* Strong brand & loyal shoppers
* Excellent customer service
* Operating margins 2x the average of most publicly owned supermarkets
* Supply chain efficiency
* Considered best-in-class amongst retailers
* Innovation, open to new ideas
* Great quality in food, perishables
* Variety, selection of products
* Employee benefits, compensation, work satisfaction
* Unique and entertaining shopping experience

Weaknesses

* Very large grocery stores - not most efficient shopping experience
* High prices on prepared foods
* Diluted - not a lot of stores
* Private ownership restricts capital raise for faster store expansion

Opportunities

* Store growth
* Growth in higher margin categories
* Expand services - culinary schools, healthcare, others
* Private label growth to enhance brand & margins

Threats

[*] Competition from two fronts: high-end (Whole Foods) and price competitive (Wal-Mart)
[*] Giant Landover (Ahold) remodeling stores
[*] Inability to absorb price increases due to smaller scale vs. national competitors
[*] Economic downturn affecting core shoppers' wallets
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