abhishreshthaa

New member
<h2>SWOT ANALYSIS ON Adobe Systems Incorporated</h2>
Adobe%20Systems%20Incorporated.jpg


Adobe Systems Incorporated is an American computer software company headquartered in San Jose, California, USA. The company has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development.

Adobe was founded in December 1982[4] by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped spark the desktop publishing revolution. The company name Adobe comes from Adobe Creek in Los Altos, California, which ran behind the house of one of the company's founders.[4] Adobe acquired its former competitor, Macromedia, in December 2005, which added newer software products and platforms such as Coldfusion, Dreamweaver, Flash and Flex to its product portfolio.

SWOT%20Analysis.gif

Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution

As of August 2009, Adobe Systems has 7,564 employees,[4] about 40% of whom work in San Jose. Adobe also has major development operations in Orlando, FL; Seattle, WA; San Francisco, CA; Orem, UT; Ottawa, Ontario; Minneapolis, MN; Waltham, MA; San Luis Obispo, CA; Hamburg, Germany; Noida, India; Bangalore, India; Bucharest, Romania; Beijing, China.
 
Last edited by a moderator:
Top