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SWOT ANALYSIS ON Aetna, Inc

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SWOT ANALYSIS ON Aetna, Inc - November 26th, 2010

SWOT ANALYSIS ON Aetna, Inc : Aetna, Inc. (NYSE: AET) is an American health insurance company, providing a range of traditional and consumer directed health care insurance products and related services, including medical, pharmaceutical, dental, behavioral health, group life, long-term care, and disability plans, and medical management capabilities. Aetna is a member of the Fortune 100.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Online growth
* Loyal customers
* Strong management team
* Strong financial position
* Reputation management
* Unique products

Weaknesses

* Low R&D
* Low market share
* Not innovative
* Not diversified
* Poor supply chain

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
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Last edited by bhautik.kawa; July 19th, 2016 at 12:23 PM..
   
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