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SWOT ANALYSIS ON AGL Resources

Discuss SWOT ANALYSIS ON AGL Resources within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; AGL Resources, Inc. is a Fortune 1000, Forbes 2000 energy services holding company. Their principal business is distribution of natural ...

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SWOT ANALYSIS ON AGL Resources
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SWOT ANALYSIS ON AGL Resources - November 26th, 2010

AGL Resources, Inc. is a Fortune 1000, Forbes 2000 energy services holding company. Their principal business is distribution of natural gas in Florida, Georgia, Maryland, New Jersey, Tennessee and Virginia, providing gas for more than 2.2 million customers.

Six utility companies provide local gas distribution to more than 2.2 million customers in Georgia, New Jersey, Virginia, Florida, Tennessee and Maryland.

Each subsidiary provides these primary services:

* Maintains the gas pipeline infrastructure
* Responds to and repairs gas leaks
* Sells natural gas service to residential, commercial and industrial customers
* Offers customer service and bills customers for gas service
* Offers online customer information about natural gas and gas-fueled products

Strengths

* Innovation
* Unique products
* Healthy Food - No menu item over 500 calories
* Appeals to Health Conscious Consumers
* Fast Service Appeals to Business people and Active Lifestlye Consumers
* Franchises Individually Owned and Operated
* Drive Thru in Suburban Markets

Weaknesses

* Lack of Brand Awareness
* Only appeals small sector of health conscius population
* High Price for fast food items
* Food not processed has shorter shelf life
* No presence in Shopping Malls

Opportunities

* Emerging markets and expansion abroad
* Innovation - Menu expansion of new healthy products
* Opportunity to add online ordering and curbside pickup
* Takeovers from existing fast food chains

Threats
Competition from local restaurants and fast food chains
Lower cost competitors or imports
Price fluctuations in raw goods (fruits, vegetables, etc)
Alienation of younger domestic market segments
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