abhishreshthaa

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SWOT ANALYSIS ON AirTran Holdings : AirTran Holdings (NYSE: AAI) is a Nevada corporation, based in Orlando, Florida, United States, that operates as an airline holding company. Its primary asset is AirTran Airways.

After the large amount of negative publicity surrounding the Flight 592 disaster, ValuJet Airlines suffered serious financial problems. On July 11, 1997, ValuJet announced it would merge with the much smaller Airways Corporation, the owner of Orlando, Florida based AirTran Airways. In November 1997, AirTran announced it would move its headquarters to Orlando from Atlanta; on November 17, 1997, AirWays Corp. and ValuJet completed their merger and the name ValuJet was dropped.

On January 6, 1999, the board of directors of AirTran announced that Joseph Leonard had been elected to the position of Chairman, Chief Executive Officer, and President of the company.

Strengths

* Cost advantage
* Effective communication
* Empower new health care capibilities
* Provide foundation for shared information
* Scalable, ready to go online as partial system

Weaknesses

* Need for public release of private types of information
* Bad data in the system degrades results
* Lack of trust
* Lots of time required to format information into the system

Opportunities

* Product and services expansion
* Long term reduction in health care costs
* Long term reduced IT staff headcount

Threats

* Competition
* Maturing categories, products, or services
* Product substitution
* Alternative web data structure gains acceptance
* Privacy concerns drive opposition to system
* Time required to format information into the system
 
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