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SWOT ANALYSIS ON AirTran Holdings

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SWOT ANALYSIS ON AirTran Holdings - November 26th, 2010

SWOT ANALYSIS ON AirTran Holdings : AirTran Holdings (NYSE: AAI) is a Nevada corporation, based in Orlando, Florida, United States, that operates as an airline holding company. Its primary asset is AirTran Airways.

After the large amount of negative publicity surrounding the Flight 592 disaster, ValuJet Airlines suffered serious financial problems. On July 11, 1997, ValuJet announced it would merge with the much smaller Airways Corporation, the owner of Orlando, Florida based AirTran Airways. In November 1997, AirTran announced it would move its headquarters to Orlando from Atlanta; on November 17, 1997, AirWays Corp. and ValuJet completed their merger and the name ValuJet was dropped.

On January 6, 1999, the board of directors of AirTran announced that Joseph Leonard had been elected to the position of Chairman, Chief Executive Officer, and President of the company.

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