abhishreshthaa

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SWOT ANALYSIS ON AK Steel Corporation : AK Steel Corporation is an American steel company whose predecessor, Armco, was founded in 1899 in Middletown, Ohio. Today, the company's corporate headquarters is situated in West Chester, Ohio, (a suburb of Cincinnati) after having moved from Middletown, Ohio, in August 2007.

Strengths

* Cost advantage
* Effective communication
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Reputation management

Weaknesses

* Poor supply chain

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Online
* Product and services expansion

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Product substitution
 
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