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SWOT ANALYSIS ON AK Steel Corporation

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Abhijeet S
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SWOT ANALYSIS ON AK Steel Corporation - November 26th, 2010

SWOT ANALYSIS ON AK Steel Corporation : AK Steel Corporation is an American steel company whose predecessor, Armco, was founded in 1899 in Middletown, Ohio. Today, the company's corporate headquarters is situated in West Chester, Ohio, (a suburb of Cincinnati) after having moved from Middletown, Ohio, in August 2007.

Strengths

* Cost advantage
* Effective communication
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Reputation management

Weaknesses

* Poor supply chain

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Online
* Product and services expansion

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Product substitution
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Last edited by bhautik.kawa; July 19th, 2016 at 11:35 AM..
   
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analysis, bad communication, brand equity, corporation, cost advantage, development labs, financial position, global experience, high r&d, high-quality, loyal customers, manufacturing base, market share, pricing, process development, risk management, services expansion, steel, strong brand, strong management, supply chain, swot, swot analysis, swot of us companies
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