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SWOT ANALYSIS ON Albemarle Corporation

Discuss SWOT ANALYSIS ON Albemarle Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Albemarle Corporation is a chemical company with corporate headquarters in Baton Rouge, Louisiana. It is a globally recognized specialty chemical ...

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Abhijeet S
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SWOT ANALYSIS ON Albemarle Corporation - November 26th, 2010

Albemarle Corporation is a chemical company with corporate headquarters in Baton Rouge, Louisiana. It is a globally recognized specialty chemical manufacturing enterprise.

The Albemarle Paper Manufacturing Company opened in 1887 with the production of kraft paper, also known as Kraft, and blotting paper.

In 1921, a team of chemists performing research for General Motors discovered tetraethyl lead (TEL) had antiknock properties as a gasoline additive. As a result, the Ethyl Gasoline Corporation in Richmond, Virginia began production of tetraethyl lead in 1937. TEL remained the primary product of the Ethyl Gasoline Corporation through the next four decades. When the Ethyl Gasoline Corporation expanded its product line (particularly to include MMT), its name was changed to the Ethyl Corporation.

The Albemarle Paper Manufacturing Company borrowed $200 million in 1962 and purchased Ethyl Corporation, a company more than thirteen times its size.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Reputation management
* Unique products

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
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