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SWOT ANALYSIS ON Aleris International

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SWOT ANALYSIS ON Aleris International
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Abhijeet S
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SWOT ANALYSIS ON Aleris International - November 26th, 2010

Aleris International is a producer of aluminum rolled and extruded products, recycled aluminum, and specification aluminum alloy manufacturing. It headquarters are in Beachwood, Ohio, a suburb of Cleveland, and it has access to 40 production facilities across the world.[1]

Aleris was formed in 2004 through the merger of Commonwealth Industries, Inc. and IMCO Recycling Inc.

In February 2009, the US Justice Department filed suit against Aleris alleging that 15 of its plants had violated the Clean Air Act by emission of pollutants. In August 2009, Aleris settled the suit with the government, and agreed to pay a $4.6 million fine and spend an additional $4.2 million on new pollution controls at its plants.

Aleris filed for Chapter 11 bankruptcy on 12 February 2009.[4] It announced plans in May 2010 to exit bankruptcy as a privately-held company owned by investment funds of Apollo Management, Oaktree Capital Management, and Sankaty Advisors.



Strengths
Cost advantage
High R&D
Innovation
Market share leadership
Offer classes online and on campus
Professors work in their field of expertise
Credits are applied for life experience as well and previous course credits
Weaknesses[*]Other schools which rival UoP[*]To stay on top more money need to be spent on new technology[*]Get flack for traditional higher educational schooling
Opportunities

* Innovation
* Online
* Product and services expansion

Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports
* Product substitution
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