SWOT ANALYSIS ON Allstate Corporation

abhishreshthaa

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SWOT ANALYSIS ON Allstate Corporation : The Allstate Corporation (NYSE: ALL) is the second-largest personal lines insurer in the United States (behind State Farm) and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993.[3] The company has its headquarters in Northfield Township, Illinois, near Northbrook.[4][5] Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.

Allstate sponsors many sporting events, including the Allstate Sugar Bowl, the Allstate 400 at the Brickyard NASCAR race, and the United States Olympic Committee. In 2009, Allstate's total revenue was $32 billion, of which $26.2 billion came from Property Liability.


Strengths

* Cost advantage
* Effective communication
* Online growth
* Pricing
* Real estate

Weaknesses

* Low market share
* No online presence

Opportunities

* Emerging markets and expansion abroad
* Innovation
* Online

Threats

* Competition
* Cheaper technology
* Economic slowdown
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
 
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Objectives of Swot Analysis

1) Effective research work

2) Identify new target audience

3) Identify the opportunity

4) Relation between consumer and company increases
 
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