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SWOT ANALYSIS ON Ameren Corporation

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SWOT ANALYSIS ON Ameren Corporation
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Abhijeet S
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SWOT ANALYSIS ON Ameren Corporation - November 26th, 2010

Ameren Corporation AEE was created December 31, 1997 by the merger of Missouri's Union Electric Company (formerly NYSE: UEP) and the neighboring Central Illinois Public Service Company (CIPSCO Inc. holding, formerly NYSE: CIP).[3] It is now a holding company for several power companies and energy companies. The company is based in St. Louis, Missouri. Ameren is a portmanteau for "American" and "Energy".

Ameren is the holding company for the following:

* AmerenUE, Union Electric Company, 1997
* AmerenCIPS, Central Illinois Public Service Company, 1997
* AmerenEnergy Resources, holding company, 2000
o AmerenEnergy Marketing
o AmerenEnergy Generating
* AmerenCILCO, Central Illinois Light Company, 2003
* AmerenIP, Illinois Power Company, 2004

The AmerenUE subsidiary owns Bagnell Dam on the Osage River, which forms the Lake of the Ozarks. AmerenUE is responsible for managing water levels on the lake according to federal regulations.

Strengths

* Cost advantage
* Asset leverage
* High R&D
* Innovation
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Real estate

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* Not innovative
* Not diversified
* Weak management team

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Exchange rate fluctuations
* Maturing categories, pr
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