SWOT ANALYSIS ON Amkor Technology

abhishreshthaa

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SWOT ANALYSIS ON Amkor Technology : Amkor Technology, Inc. (NASDAQ: AMKR) is a high-tech semiconductor product manufacturer that includes Intel and IBM among its primary customers. Previously headquartered in West Chester, Pennsylvania, United States, Amkor announced on June 3, 2005, that it had moved to Chandler, Arizona.[4] The company has 20,033 employees worldwide and had $1.9 billion in sales in 2004.

With the majority of its factories in China, Japan, Korea, Philippines, Singapore, Taiwan, and the United States, Amkor is a leading player in the semiconductor industry. It packages and tests integrated circuits (ICs) for chip manufacturers. One of Amkor's product developments is its MicroLeadFrame chip carrier (IC package) technology.



Strengths
  • Global Standardization
  • Target Customer: Children
  • Creative Process
  • Popular Brand Name
  • Diversification
  • Disruption
  • Secret Nazi Army



    Weaknesses
    • High sunk cost
    • Excessive Research & Development
    • Constant Up gradation
    • High Investment
    • High Risk Factor
    • Limited range of target audience group
    • Poor Management
    • Cultural Imperialism
    • Media Network Competition
    • anti semetic



      Opportunities

      * Merchandise
      * Global Localization: Think global, Act Local
      * Characters of national or regional appeal
      * Cheaper alternatives to soft toys
      *
      *




      Threats


      * Piracy in movie industry
      * Competitors: National, Regional & Global
      * Employee Retention
      * Highly Demanding in terms of Sales, Creativity and Innovation
      * Unprofitable or hasty acquisition
      * Brand Consistency
      * Product Differentiation
      * Lawsuits
      * Terrorism
      * Natural Disasters
      * Change in the younger generation's preferences
      * Regulations
 
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