SWOT ANALYSIS ON American Airlines

abhishreshthaa

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American Airlines, Inc. (AA) is a major airline of the United States[9] and is the world's second-largest airline in passenger miles transported,[10] passenger fleet size, and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas, adjacent to its largest hub at Dallas/Fort Worth International Airport. American operates an extensive international and domestic network, with scheduled flights throughout North America, Latin and South America, Europe, Asia/Pacific and the Caribbean.

American Airlines was listed at #120 on the Fortune 500 list of companies in 2010 and is a founding member of the Oneworld airline alliance.

Strengths

* Leading global entertainment & content company
* Robust operational capabilities with strong market share
* Strong diversified portfolio
* Brand equity - MTV, BET, etc
* Reach - MTV reaches more than 500 million consumers worldwide
* Growing bottom line

Weaknesses

* RealNetworks performance has lagged compared to other companies' success in the same arena
* Generally lagging in online growth & innovation

Opportunities

* Mobile integration with music and video services
* Online growth
* Further music consolidation & future acquisitions
* Strategic alliances
* Capitalizing on growth of HDTV

Threats

* Online competitors who are more fragmented but faster to react and typically very innovative
* FCC regulation
* US economic slowdown
 
Definition of Swot analysis

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.

Limitations of SWOT Analysis

  1. Price increase
  2. Inputs/raw materials
  3. Government legislation
  4. Economic environment
 
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