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SWOT ANALYSIS ON Amtrak

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SWOT ANALYSIS ON Amtrak
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SWOT ANALYSIS ON Amtrak - November 26th, 2010

The National Railroad Passenger Corporation, doing business as Amtrak (reporting mark AMTK), is a government-owned corporation that was organized on May 1, 1971, to provide intercity passenger train service in the United States. "Amtrak" is a portmanteau of the words "America" and "track".[2] It is headquartered at Union Station in Washington, D.C.

All of Amtrak's preferred stock is owned by the U.S. federal government. The members of its board of directors are appointed by the President of the United States and are subject to confirmation by the United States Senate. Common stock was issued in 1971 to railroads that contributed capital and equipment; these shares convey almost no benefits[4] but their current holders
declined a 2002 buy-out offer by Amtrak.

Amtrak employs nearly 19,000 people. It operates passenger service on 21,000 miles (34,000 km) of track primarily owned by freight railroads connecting 500 destinations in 46 states[7] and three Canadian provinces. In fiscal year 2008, Amtrak served 28.7 million passengers, representing six straight years of record ridership.[7][8] Despite this recent growth, the United States still has one of the lowest inter-city rail usages in the developed world.


Strengths

* Leading market position
* Diversified product portfolio through five business segments: online, cable, filmed entertainment, network services, and publishing
* Strong brand equity

Weaknesses

* Filmed entertainment division lagging behind other business units
* Heavily dependent on the US
* Sluggish revenue growth

Opportunities

* Global expansion
* Alliance with Google
* New network launches
* Acquisitions

Threats[list][*] Online content growth from fragmented competitors[*] Intense competitive environment[*] Piracy[*] FCC regulatory issues
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Re: SWOT ANALYSIS ON Amtrak
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Re: SWOT ANALYSIS ON Amtrak - July 9th, 2015

Disadvantage of Swot analysis

1) Everything gets wasted if it fails

2) Based on assumption and not in theory or research

3) It can lead to wrong path
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