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SWOT ANALYSIS ON Aon Corporation

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SWOT ANALYSIS ON Aon Corporation - November 26th, 2010

SWOT ANALYSIS ON Aon Corporation : Aon Corporation (NYSE: AON) is a provider of risk management services, insurance and reinsurance brokerage, human capital and management consulting, and specialty insurance underwriting. It is based in the Aon Center in the Chicago Loop area of Chicago, Illinois, United States.[3] In July 2007, Aon Corp. was ranked as the world's second largest insurance broker.[4]

Aon was created in 1982, when the Ryan Insurance Group (founded by Pat Ryan in the 1960s) merged with the Combined Insurance Company of America (founded by W. Clement Stone in 1919). In 1987, that company was introduced to Wall Street as Aon, a Gaelic word meaning “oneness”. Combined Insurance was sold to ACE Limited in April 2008.

On 22 August 2008, Aon announced that it had acquired London-based Benfield Group. The acquiring price was $1.75 Billion (USD) or 935 million pounds, with $170 Million (USD) of debt.[5] Today, the company is best known internationally as the principal sponsor of English football giant, Manchester United

Strengths

* New Management
* Gross Margin 15 Times the Industry Average
* One of the best marketers in the world
* Diversified brand portfolio: more than 300 brands with more than 79 billion in Revenue
* Tightly integrated with the largest retailers in the US and around the world
* Product innovation
* Talented management
* Distribute to 180 Countries
* Distribution channels all over the world
* New Billion Dollar brands
* Offers multiple products in each category along with more than one brand
* Retains strong bargaining positions with retailers



Weaknesses

* Top Brands Losing Market Share
* Health and Beauty Women Only
* Lagging behind in online media presence & leadership
* Missing opportunity: Refuses to manufacture private label products for its retail customers
* Slow Process Heavy Culture
* Views Product Performance only
* Expansion for brands is limited
* Increased promotional spending to keep healthy sales

Opportunities

* Health and Beauty for Men
* Doubling Environmental Goals for 2012
* Adding Value for the Conspiracy
* Utilizing online social networks
* Going Green/Eco Friendly
* Capitalizing on online media
* Continue to divest brands that don't align with the company's long-term goals (i.e., Folgers)
* Emerging markets
* New acquisition opportunities
* Selling directly to consumers
* Design for better product experience
* Has room to expand margins by improving productivity

Threats


* Increase of regulations Substitute brands that have a cheaper price
* Private label growth
* Slowdown in consumer spending in the US & globally
* Key competitors expanding their product portfolios through acquisitions
* Increase in raw material price
* Commodity cost and currency exchange rate placed tremendous pressure on the business
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Last edited by bhautik.kawa; July 20th, 2016 at 12:57 PM..
   
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