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SWOT ANALYSIS ON Apollo Group

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SWOT ANALYSIS ON Apollo Group - November 26th, 2010

SWOT ANALYSIS ON Apollo Group : Apollo Group, Inc. (NASDAQ: APOL) is an S&P 500 corporation based in the South Phoenix area of Phoenix, Arizona. Apollo Group, Inc., through its subsidiaries, owns several for-profit educational institutions.

The company owns and operates four higher-learning institutions: the University of Phoenix, Western International University, Axia College (of University of Phoenix), the College for Financial Planning, the Institute for Professional Development. It also owns Insight Schools (Online Public High Schools for Washington, Wisconsin, and other locations), and Olympus High School. As of November 2005, the combined enrollment of the four U.S. domestic universities (UOPX, WIU, Axia, CFFP) was approximately 315,350 students. Of these, nearly 90% attend the University of Phoenix, which Apollo describes as "the nation’s largest regionally accredited private university" [2].

As of September 2008 the company also owns and operates Meritus University (Meritus) in Canada.[4] Additionally, Apollo Group, Inc is the owner of BPP, and joined forces with Carlyle Group for tactical investments in education to expand student base. Apollo also purchased UNIACC college in Santiago, Chile and ULA college in Mexico.

Strengths

* Scale & positioning in key food categories
* Financial strength and business scale
* Diverse range of leading brands
* World’s second-largest food company
* Approximately $50 billion in revenues
* Sales in approximately 160 countries
* 25% of global revenue from emerging markets
* #1 in global confectionery
* #1 in global biscuits
* More than 50% of global revenue from snacks and confectionery

[*]has high quality of products

nnn
Weaknesses

* Difficulty launching new brands
* Most of growth is dependent on acquisitions or expanding into new markets
* Poor stock performance
* Low growth in United States Market
* Strong competition from Nestle, Hershey, etc.

Opportunities

* Dog food
* Operates in many fast growing categories
* International markets
* New categories, products (i.e., organic, health-focused)
* Value in leading brands
* Cadbury acquisition opens up new markets
* Cadbury acquisition provides new products

Threats

* Competition from Mars Inc, Nestle SA
* Lower consumer discretionary spending
* Volatile resource costs, i.e. sugar, corn
* Store branded products
* Difficulty expanding into new markets
* Poor implementation of Cadbury acquisition
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