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SWOT ANALYSIS ON Asbury Automotive Group

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SWOT ANALYSIS ON Asbury Automotive Group
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SWOT ANALYSIS ON Asbury Automotive Group - November 26th, 2010

Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company based in New York City, and was founded in 1995. The company operates auto dealerships in various parts of the United States. In 2006 it ranked 364 out of 500 [1]

As of First Quarter 2008, it is one of the largest automobile retailers in the U.S. 2006 revenues were reported to be approximately $5.7 billion.[2] There are 120 franchises selling and serving 33 different automotive brands.

Strengths[*] Broad portfolio of wireless devises[*] Extremely capable network capacity - both physical (fiber optics) and wireless (including a growing 3G network)[*] AT&T Wireless exclusivity with Apple's iPhone[/list] Being a boss.
Weaknesses
[*] Network that at times is not able to handle the growing number of customers[*] Customer service
Balance sheet -- company more leveraged than competitors within the industry.
45% of cellular business directly related to the iphone.
High percentage of dropped calls
Reputation

Opportunities[*] Potential purchases of other smaller wireless networks[*] Development of four G network[*] Development of more exclusive products such as iPhone
Further industry consolidation (acquisitions).
Wireless growth, particularly through its partnership with Apple/iPhone.
Emerging markets/global expansion.
Further industry growth with 4G technology.
Threats[*] Increasing ferocious competition in the wireless arena[*] Too much emphasis on iPhone[*]Potential disasters or technical problems that can lead to system outages
Emerging technologies -- falling behind smaller, more nimble companies and operators.
Price competition within industry pressuring margins.
Weather damage to antennas and transmission lines.
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