SWOT ANALYSIS ON Auto-Owners Insurance

abhishreshthaa

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Auto-Owners Insurance is a Fortune 500 Company, and has been every year since 2002. The was company founded in 1916 by Vernon Moulton in Mount Pleasant, Michigan. Today, it is headquartered in Delta Township, Michigan and has over 65 full service and claims branches nationwide. Although the name suggests only auto insurance is provided, it actually provides many lines of insurance including property, liability, auto, garage, workers compensation, farm, and life. It has been rated by J.D. Power and Associates for having the "highest claims satisfaction" in auto insurance for 2009 and 2010.[2] Subsidiary Companies include: Auto-Owners Life Insurance Company, Home-Owners Insurance Company, Owners-Insurance Company, Property-Owners Insurance Company, and Southern-Owners Insurance Company. It's infrastructure is primarily mainframe-based.

Strengths


* Trendy, High Fashion
* Recognizable and Prominent to Men's Market
* Very powerful brand and influential in overseas
* Brand has a balanced value equation
* Infrastructure which allows for ease of distribution nationally and internationally
* Durability of products
* Ubiquitous brand



Weaknesses

* Not easily affordable
* Not a trend setter
* Appears to have lost touch with core consumer
* Untargeted marketing
* Declining operating cash flows
* Weak performance of Gap brand
* Heavy Inventory


Opportunities

* Grow into new markets/consumer segments
* Expanding beyond clothing to include shoes, handbags, accesories, etc.
* Product and services expansion
* Producing a subline / Collabration with other designers
* Become a fashion setter again
* Emerging markets expansion, particularly China and India
* Marketing through a popular Celebrities and models

Threats

* Fast forward fashion houses, e.g Zara, Topman
* Competitors
* Rising production costs
* Economy crisis
* Imitation goods
 
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