SWOT ANALYSIS ON AutoZone

abhishreshthaa

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SWOT ANALYSIS ON AutoZone : AutoZone (NYSE: AZO) is a Fortune 300 corporation based in Memphis, Tennessee[3] which is engaged primarily in the business of the retail sale of automotive parts and accessories. It was originally a division of Memphis-based wholesale grocer Malone & Hyde, and went under the name Auto Shack, which was changed after the RadioShack company objected. After the sale of the grocery operation to the Fleming Companies of Oklahoma City, the name of the company was changed to AutoZone to reflect the new focus. AutoZone holds the naming rights to the downtown Memphis baseball stadium that is the home of the Memphis Redbirds of the Pacific Coast League. The company also sponsors the AutoZone Liberty Bowl.

Valucraft, Duralast and Duralast Gold are AutoZone's private label brand of automotive batteries (manufactured by Johnson Controls), as well as other parts and accessories.

AutoZone is incorporated in the state of Nevada. Its major competitors include Pep Boys, Advance Auto Parts, Carquest, NAPA, Ace Auto Parts and O'Reilly Auto Parts, who also does business as Schucks, Kragen, and Checker Auto Parts as a result of a 2008 merger with CSK Auto.


Strengths

* Strong brand equity
* Strong financial performance
* Aspirational brands outperform the market in tough economic environment
* Multi-channel retail network
* Loyal customers

Weaknesses

* High level of inventory
* Geographic concentration
* Products generally inaccessible to most consumer segments (BCDE)

Opportunities

* New store openings
* Product expansion
* Growing retail market in China and India



Threats

* Strong competition
* Counterfeit goods
* Slowdown in consumer spending
* Fashion trend changes
 
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