abhishreshthaa
New member
SWOT ANALYSIS ON Avon : Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $9.9 billion worldwide as of 2007.
Strengths
* Wide portfolio of store brands & regional banners
* National presence & supply chain capabilities
* Knowledge of distribution and logistics from wholesale business
* Local market familiarity (Albertsons in West Coast, Jewel in Chicago, Shaw's in New England)
* Experience operating a decentralized structure
* Willingness to tolerate multiple solutions and approaches
Weaknesses
* Store operations labor expertise in short supply
* Integration of retail systems
* Divisional alignment
* Marketing expertise underdeveloped
* Lacks shopper data for local insights or targeted marketing programs
Opportunities
* Leverage acquisition of Albertsons
* Development of national banners
* Focus on higher-margin retail business & other departments (i.e., organics)
* Efficiencies from centralizing operations
* National supply chain
* Leverage loyalty card data for shopper insights
Threats
* Highly leveraged
* Wal-Mart Supercenter competition in key markets
* Too dependent on local management knowledge - no systems in place
* Risks losing customers from wholesale business
* Standardizing its stores while it centralizes operations
Strengths
* Wide portfolio of store brands & regional banners
* National presence & supply chain capabilities
* Knowledge of distribution and logistics from wholesale business
* Local market familiarity (Albertsons in West Coast, Jewel in Chicago, Shaw's in New England)
* Experience operating a decentralized structure
* Willingness to tolerate multiple solutions and approaches
Weaknesses
* Store operations labor expertise in short supply
* Integration of retail systems
* Divisional alignment
* Marketing expertise underdeveloped
* Lacks shopper data for local insights or targeted marketing programs
Opportunities
* Leverage acquisition of Albertsons
* Development of national banners
* Focus on higher-margin retail business & other departments (i.e., organics)
* Efficiencies from centralizing operations
* National supply chain
* Leverage loyalty card data for shopper insights
Threats
* Highly leveraged
* Wal-Mart Supercenter competition in key markets
* Too dependent on local management knowledge - no systems in place
* Risks losing customers from wholesale business
* Standardizing its stores while it centralizes operations
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