SWOT ANALYSIS ON Tommy Hilfiger

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Tommy Hilfiger Corporation is an American company which is incorporated in Hong Kong.

In 1989, a Hong Kong businessman Silas Chou acquired Tommy Hilfiger Corporation via Sportswear Holdings Limited, along with his partner Lawrence Stroll. Chou served as Chairman and then Co-Chairman from 1989 to 2002.In 1992, The Corporation listed in New York Stock Exchange. Later Chou sold the company, and in 2006 de-listed and privatization to Apax Partners. Phillips-Van Heusen bought the company in 2010.

Currently the company licensed the brand to it OEM company though its subsidiary Tommy Hilfiger Licensing LLC, which based in New Jersey. The Licensing owned the rights of the logo.

Currently The Corporation also own Tommy Hilfiger USA and Tommy Hilfiger Europe B.V.


Strengths
  • High R&D
  • Innovation
  • Loyal customers
  • Strong brand equity
  • Strong financial position

    Weaknesses
    • Not diversified
    • Not Famous
      Opportunities
      • Acquisitions
      • Innovation
      • Product and services expansion

        Threats
        • Competition
        • Economic slowdown
        • Lower cost competitors or imports
        • Increase in demand of suppliers makes drop sales of Tommy Hilfiger
 
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