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Wawa is a chain of convenience store/gas stations located in the Mid-Atlantic region of the United States. It operates in Pennsylvania, New Jersey, Delaware, Maryland, and Virginia. The company's corporate headquarters is located in Wawa, Pennsylvania.
In the early 19th century Richard D. Wood ran a store in Greenwich, New Jersey selling items from his farming. It was 1803 when David Wood became a part owner of a furnace that sold stove plates through the firm of Smith and Wood. About a century later George Wood moved to Delaware County, Pennsylvania. It is here that he started to operate the Wawa Dairy Farm. In the 1920s, when the demand for dairy products grew rapidly, so did the company. Wawa Dairy Farms later used the slogan "Buy Health by the Bottle" and with that the farm was reaching customers in both Pennsylvania and New Jersey. However, in the 1960s demand for home delivery of milk products had dropped leading to the development of the Wawa Food Market.
Strengths
yogurt,
Private Label Products
Brand Loyalty
Customer Service
Weaknesses
highly competitive market
fierce competition
no lottery tickets
expensive candy
if you work there there they take advantage of you
Low Selection at Sandwich counter
Heavy Payroll / High Staffing
Opportunities
food selection
own brand products
sell gas at certain locations
high quality food selection
Diesel offering
Growth beyond current geography
Lottery sales
Threats
competitors like 7 11, Sheets, Turkey hill, and ***berland farms
trying to be unique when they sell the same things as everyone else
Unions
Hypermarkets with gasoline
In the early 19th century Richard D. Wood ran a store in Greenwich, New Jersey selling items from his farming. It was 1803 when David Wood became a part owner of a furnace that sold stove plates through the firm of Smith and Wood. About a century later George Wood moved to Delaware County, Pennsylvania. It is here that he started to operate the Wawa Dairy Farm. In the 1920s, when the demand for dairy products grew rapidly, so did the company. Wawa Dairy Farms later used the slogan "Buy Health by the Bottle" and with that the farm was reaching customers in both Pennsylvania and New Jersey. However, in the 1960s demand for home delivery of milk products had dropped leading to the development of the Wawa Food Market.
Strengths
yogurt,
Private Label Products
Brand Loyalty
Customer Service
Weaknesses
highly competitive market
fierce competition
no lottery tickets
expensive candy
if you work there there they take advantage of you
Low Selection at Sandwich counter
Heavy Payroll / High Staffing
Opportunities
food selection
own brand products
sell gas at certain locations
high quality food selection
Diesel offering
Growth beyond current geography
Lottery sales
Threats
competitors like 7 11, Sheets, Turkey hill, and ***berland farms
trying to be unique when they sell the same things as everyone else
Unions
Hypermarkets with gasoline