SWOT ANALYSIS ON Wawa

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Wawa is a chain of convenience store/gas stations located in the Mid-Atlantic region of the United States. It operates in Pennsylvania, New Jersey, Delaware, Maryland, and Virginia. The company's corporate headquarters is located in Wawa, Pennsylvania.


In the early 19th century Richard D. Wood ran a store in Greenwich, New Jersey selling items from his farming. It was 1803 when David Wood became a part owner of a furnace that sold stove plates through the firm of Smith and Wood. About a century later George Wood moved to Delaware County, Pennsylvania. It is here that he started to operate the Wawa Dairy Farm. In the 1920s, when the demand for dairy products grew rapidly, so did the company. Wawa Dairy Farms later used the slogan "Buy Health by the Bottle" and with that the farm was reaching customers in both Pennsylvania and New Jersey. However, in the 1960s demand for home delivery of milk products had dropped leading to the development of the Wawa Food Market.


Strengths
yogurt,
Private Label Products
Brand Loyalty
Customer Service
Weaknesses
highly competitive market

fierce competition

no lottery tickets

expensive candy

if you work there there they take advantage of you

Low Selection at Sandwich counter

Heavy Payroll / High Staffing
Opportunities
food selection

own brand products

sell gas at certain locations

high quality food selection

Diesel offering
Growth beyond current geography
Lottery sales

Threats
competitors like 7 11, Sheets, Turkey hill, and ***berland farms

trying to be unique when they sell the same things as everyone else

Unions
Hypermarkets with gasoline
 
Swot analysis is the best way to find out the real and authentic status about your organisation and where it stands.Swot analysis helps you to identify the strength and eliminate weakness. It also helps you to understand the consumer insight more proficiently and build close and personlization bond with them.Swot analysis is like mirror where you can set yourself .
 
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