Go Back   ManagementParadise.com | Management & Business Education Learning Platform PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Principles of Management ( P.O.M)

SWOT ANALYSIS ON KFC Corporation

Discuss SWOT ANALYSIS ON KFC Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; SWOT ANALYSIS ON KFC Corporation : KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain ...

Reply

 

Thread Tools Display Modes
SWOT ANALYSIS ON KFC Corporation
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
SWOT ANALYSIS ON KFC Corporation - November 25th, 2010

SWOT ANALYSIS ON KFC Corporation : KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.

KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.


Strengths

Kentucky Fried Chicken is a very famous chain of fast food outlets that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past the KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world.

KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry.

Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes to chicken restaurant chains, convenience restaurants and variety food provider.

KFC currently has more than fifty percent of the market share in fast food industry and the new entrants are finding it very difficult to capture any of its share.

Over the years KFC has gained enormous recognition as a reputable brand for fast food and has globally positioned itself well in the industry.
Weaknesses

When other companies in the chicken industry were trying to increase its market share and were not able to compete well in the market or retain its customers.

Also the special paper buckets that is now used by the KFC for delivering large sized orders was originally introduced by Wendy’s restaurant

The company has entered so many markets in the past in the United States that its growth rate was about only one percent an year.

The company is said to not to pay attention to its resource and development.
Opportunities

KFC has been trying to enter new markets and position itself in some of the hard to enter markets like the South America. With more investments the company can definitely make its position stronger in the food industry.

More spending on the resources and development as well as introducing new food items and products the company can increase its market share and profits.
Threats

The competitors of KFC have successfully captured a large market share. According to findings McDonalds has about 35 percent of the share in Sandwich Segment whereas the Burger King owns about sixteen percent of the market share in fast food industry. The local restaurants in different countries where KFC has presence pose a threat to the company.

The baby boomers formed the major part of the loyal customers of the company that now have ages between 35 to 50 years and are likely to move towards healthier foods.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

Last edited by bhautik.kawa; July 19th, 2016 at 11:12 AM..
   
Friends: (0)
Reply With Quote
Re: SWOT ANALYSIS ON KFC Corporation
Old
 (2 (permalink))
Jagga Jagaaardel
Jigar4U is an unknown quantity at this point
 
Jigar4U
Student of MBA at pula din deal
Deoghar, Jharkhand
Management Paradise Guru
 
Institute: pula din deal
Status: Offline
Posts: 6,003
Join Date: Jul 2009
Location: Deoghar, Jharkhand
Re: SWOT ANALYSIS ON KFC Corporation - August 28th, 2014

Hey,
Thanks very much.Congratulating on this great effort by you
Friends: (0)
Reply With Quote
Re: SWOT ANALYSIS ON KFC Corporation
Old
 (3 (permalink))
Business Education
Business-education is on a distinguished road
 
Business-education
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Offline
Posts: 4,329
Join Date: Jun 2012
Location: Mumbai, Maharashtra
Re: SWOT ANALYSIS ON KFC Corporation - June 27th, 2015

NGO approached Lokayukta seeking orders to the governments of Telangana and Andhra Pradesh to close down Kentucky Fried Chicken (KFC) because they found to have E.coli and salmonella bacteria.

"Since the samples were tested at a government-run laboratory and found to contain harmful pathogens, we have sought orders to close down KFC," Achyuta Rao of Andhra Pradesh Balala Hakkula Sangham told IANS.

In a statement, KFC said it had not heard from any authorities and was unclear about the circumstances in which the samples were obtained. "There is no possibility of any microbial development in our food, which is freshly cooked at 170 degrees Celsius," it added, vowing to seek a clarification from the concerned authorities.

KFC is facing such problems and consistently so, there is a desperate need for them to initiate swot analysis, to study about whats going wrong.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
analysis, based product, brand value, colonel harland, corporate re-branding, corporation, fast food outlets, fast food restaurants, food industry, kentucky chicken, kfc, kfc corporation, loyal customer, operating segment, ranks highest w, restaurant segment, service provider, swot, swot of us companies, tricon global, united states, wendy’s restaurant, yum! brands
Related to SWOT ANALYSIS ON KFC Corporation
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
SWOT ANALYSIS ON McKesson Corporation Abhijeet S Principles of Management ( P.O.M) 1 December 19th, 2017 09:19 AM
SWOT ANALYSIS ON Intel Corporation Abhijeet S Principles of Management ( P.O.M) 1 December 19th, 2017 08:59 AM
SWOT ANALYSIS ON McDonald's Corporation Abhijeet S Principles of Management ( P.O.M) 1 December 19th, 2017 08:09 AM
SWOT ANALYSIS ON Marathon Oil Corporation Abhijeet S Principles of Management ( P.O.M) 1 December 19th, 2017 08:04 AM
SWOT ANALYSIS ON News Corporation Abhijeet S Principles of Management ( P.O.M) 1 December 19th, 2017 07:58 AM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.