ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Principles of Management ( P.O.M)

SWOT ANALYSIS ON Subway

SWOT ANALYSIS ON Subway

Discuss SWOT ANALYSIS ON Subway within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs), salads, and personal pizzas. It is owned and ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
SWOT ANALYSIS ON Subway
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
SWOT ANALYSIS ON Subway - November 25th, 2010

Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs), salads, and personal pizzas. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with approximately 33,556 restaurants in 92 countries/territories as of October 1, 2010. It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands (35,000 locations).

Subway's main operations office is in Milford, Connecticut, and five regional centers support Subway's growing international operations. The regional offices for European franchises are located in Amsterdam, Netherlands. Australia and New Zealand are supported from Brisbane, Australia; the Middle Eastern locations are supported from offices located in Beirut, Lebanon; the Asian locations from Singapore; India and the Latin America support center is in Miami, Florida. In the UK and Ireland the company hopes to expand to 2,010 restaurants by some time in 2010.



Strengths

Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than seventy two countries having over 20,532 restaurants all over the world.

The company has been using some non traditional channels for making its network strong and the growth rate of the company has also been increasing year after year.

Subway has well established itself as a brand in the fast food industry and having brand recognition all over the world. Due to its great strategies the company has become the leading franchise in the United States in a very short period of time. The company has even positioned itself in places like hospitals, churches, schools and popular retail stores like Home Depot and Wal-Mart. This makes the start up cost of franchises low.

Subway is known to be a company that offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like Sonic Drive and McDonald’s. The company has partnered with the American Heart Association to add to its image further. The food menu of the Subway reflects the high demand of healthy and fresh food which is fast too.

The new decor of the company is another factor that gives a fresh feeling top the customers. Some of the recently introduced products reflect the healthy offering of the company.

The company also spend son the training of the Franchisee for its rapid start-up and success.

The marketing and promotional strategies adopted by the company are an example of the positive focus on demand, consumer preferences, trends, innovation and product leveraging. These further add to the strengths of the company.

The market share and the profits of the company that were due to sandwiches increased greatly as an effect to the decreased interest of the customer towards the chips and hamburgers due to increase awareness about healthy foods.
Weaknesses

The decoration and look of the franchises is said to be old an outdated. Another problem with franchises is that the satisfaction level of the customers is not the same across franchises and also some franchises perform very poor.

Service commitment is not consistent from store to store. This can be said to be related to staff as there is not much motivation and the turnover rate of the employees is very high.
Opportunities

The company can invest more to expand its business in the international market and also make improvements in its decoration and look to encourage dine-in. By improving the customer service model the satisfaction for the customer can be increased and also the loyal customer base will increase.

The company can improve the relation inside and outside the organization by changing its policies a bit.
Threats

The company faces serious threats from some of the large fast food chains in the world which include Yum brands like Wendy’s, KFC, McDonalds etc. These restaurants are very old and have developed large loyal customer base over the years.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to SWOT ANALYSIS ON Subway
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
SWOT Analysis of DNA amiya PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 18 October 19th, 2011 01:11 AM
Pest Analysis & Swot analysis Karan Shah Business Environment (B.E) 0 July 30th, 2010 01:21 AM
SWOT ANALYSIS shrey420 Premium Project Reports 0 January 2nd, 2010 09:43 PM
SWOT analysis Mittal Shah Marketing Research 3 June 12th, 2008 12:22 AM
Self SWOT Analysis Rahul Parab Articles !! 1 March 23rd, 2007 03:59 PM
 

Reply

Bookmarks

Tags
analysis, subway, swot

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

MB0039 Business...
Last post by Rajesh Nimbunkar
1 Minute Ago 07:18 PM
0 Replies
MB0038 Management...
Last post by Kirti Soni
7 Minutes Ago 07:11 PM
0 Replies
MB0038 Management...
Last post by Kirti Soni
14 Minutes Ago 07:03 PM
0 Replies
Imarticus on AIR
Last post by Sally Sen
1 Hour Ago 05:34 PM
0 Replies
COMMODITY MARKET UPDATE...
Last post by Drashti Saxena
3 Hours Ago 03:34 PM
0 Replies
What is new in GRE?
Last post by Shail Luis
5 Hours Ago 01:25 PM
3 Replies
MBA colleges in Mysore
Last post by Shail Luis
5 Hours Ago 01:23 PM
4 Replies
Mckenzie Corp: Boiler...
Last post by Samuel Nickson
6 Hours Ago 01:13 PM
0 Replies
Indian Rupee Update by...
Last post by Epic Research
7 Hours Ago 11:39 AM
0 Replies
F&O cues Update by Epic...
Last post by Epic Research
7 Hours Ago 11:36 AM
4 Replies
US Markets Update by...
Last post by Epic Research
7 Hours Ago 11:35 AM
6 Replies
Leadership Speech by...
Last post by Pramit Singh
8 Hours Ago 11:13 AM
0 Replies
Koyal Group Discounts...
Last post by Danna Reid
8 Hours Ago 10:36 AM
0 Replies
MB0043 Human Resource...
Last post by Vinod Gupta
21 Hours Ago 09:30 PM
1 Replies
MB0043 Human Resource...
Last post by Vinod Gupta
21 Hours Ago 09:29 PM
1 Replies

» Projects Helpline

Retail Management Notes
Last post by Bhautik Kawa
1 Day Ago 08:11 AM
140 topics of TYBMS
Last post by Reena Dapat
2 Days Ago 08:11 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in