Go Back   ManagementParadise.com Discussion Forums PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Principles of Management ( P.O.M)

SWOT ANALYSIS ON Taco Bell

Discuss SWOT ANALYSIS ON Taco Bell within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Taco Bell is an American restaurant chain based in Irvine, California. A subsidiary of Yum! Brands, Inc., it specializes in ...

Reply

 

Thread Tools Display Modes
SWOT ANALYSIS ON Taco Bell
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
SWOT ANALYSIS ON Taco Bell - November 25th, 2010

Taco Bell is an American restaurant chain based in Irvine, California. A subsidiary of Yum! Brands, Inc., it specializes in Mexican-style food and quick service.

Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items and a variety of "Value Menu" items.

Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., of which more than 80 percent are owned and operated by independent franchisees.



Strengths

Taco bell is a subsidiary of Yum! Brands Inc. It is recognized as of the best Mexican fast food chains in the United States of America with a specialized quick service approach. The Taco Bell offers a Mexican-style menu including tacos, burritos, gorditas, quesadillas, and nachos. It has a total of about 5,600 restaurants in different locations across the United States and as many as about 250 outlets in about 20 countries of the world. Taco Bells distinctive feature is that its units can be seen operating as free standing units in the shopping malls, convenience stores, airports etc. It serves more than 2 million customers annually.

Success story of Taco Bell’s is a result of top down approach to change. The change in the management and organizational structure trickled prosperity in Taco Bell’s overall set up. The addition of the new job position “Market Manager” with enhanced responsibilities and a highly crucial role pushed down the decision making to a great extend. The key strength as appears from this new organizational structure is the self-sufficiency, increased employee motivation levels and efficient customer services.

Taco Bell adopted a healthy trans-fat free formula recently in 2007 which is a key competitive advantage of the company over other competitors who has not yet switched to the healthier recipes.

Taco Bell has been the partner of ESPN during promotion and sponsorship of FIFA World Cup, 2006.
Weaknesses

Taco Bell suffered a number of losses and lost its goodwill when in November 2006, twenty two of its customers were hospitalized due to traces of E.coli bacteria. Likewise in February 2007, Taco Bell Manhattan was reported to have rodents. The whole scenario was made public and was shown by the media which lead to closure of a number or Taco Bell’s outlets throughout the United States.

Taco Bell faced huge protest from its workers during March 2005 specially when Coalition of Immokalee Workers boycott the Taco Bell for human rights.

In 1998 a lawsuit was filed against Taco Bell when it failed to pay payments to Joseph Shields and Thomas Rinks who have worked with the company in marketing department. The men were paid a heavy compensation of about $30.1 million plus about $12million additional interests.
Opportunities

There exists extensive opportunities for market growth to expand in he new as well as penetrate in the currently existing market segments. New flavors and new recipes specially focused on more health friendly ingredients should be introduced by Taco Bell in its menus.
Threats

Fast food Industry as a whole faces some crucial risks which are also a risk to the Taco Bell. Firstly this sector is highly labor intensive which increases the subjectivity involved in the delivery of services to the customers. Secondly the new researches and the raised awareness among the publics about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus. The trans-fats, sugars, oils and salts which are ingredients of the fast foods being offered, are thus consumed in low proportions by the aware and educated consumers.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Re: SWOT ANALYSIS ON Taco Bell
Old
 (2 (permalink))
Business Education
Business-education is on a distinguished road
 
Business-education
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Offline
Posts: 4,329
Join Date: Jun 2012
Location: Mumbai, Maharashtra
Re: SWOT ANALYSIS ON Taco Bell - July 2nd, 2015

Disadvantage of Swot analysis

1) Slow process

2) Based on assumption

3) High Camouflage
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
analysis, bell, swot, taco
Related to SWOT ANALYSIS ON Taco Bell
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
SWOT ANALYSIS Sunanda K. Chavan Entrepreneurship / Intrapreneurship 1 April 1st, 2016 12:52 PM
SWOT ANALYSIS Sunanda K. Chavan Entrepreneurship / Intrapreneurship 1 February 28th, 2016 12:55 AM
SWOT analysis Mittal Shah Marketing Research 4 February 18th, 2016 12:16 PM
Pest Analysis & Swot analysis Karan Shah Business Environment (B.E) 0 July 30th, 2010 01:21 AM
SWOT Analysis nick18_in Personal Interviews ( PI ) 0 November 25th, 2006 03:13 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.