SWOT ANALYSIS ON Giant Food Stores -
November 25th, 2010
Giant Food Stores, LLC is an American supermarket chain that currently operates stores in Pennsylvania, Maryland, Virginia, and West Virginia under the names of Giant, FoodSource, and Martin's. Giant is a subsidiary of Netherlands-based Royal Ahold. Giant Food Stores are often referred to as Giant-Carlisle so not to be confused with sister company Giant-Landover.
Strengths
* Strong regional brand
* Strong loyalty card program
* Hybrid EDLP pricing strategy makes them very price competitive
* The fastest growing banner of Ahold in the US
Weaknesses
* Senior management changes
* Strained relationship with other sister banners
* High competition from Wal-Mart, Wegmans
Opportunities
* Loyalty card program development - shopper insights
* Private label development
* Leverage new store prototypes
Threats
* Competition from Wal-Mart (70% market overlap), other regional competition (Wegmans, Giant Eagle)
* Pressure from shareholders might compromise short term for longer term decisions
* Regional markets with weak economic conditions
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