abhishreshthaa
New member
SWOT ANALYSIS ON 7-Eleven : 7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan.
7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and licensor of convenience stores with more than 39,000 outlets,surpassing the previous record-holder McDonald's Corporation in 2007 by approximately 1,000 retail stores. The US subsidiary of the Japanese firm has its headquarters in the One Arts Plaza building in Downtown Dallas, Texas. Its stores are located in eighteen countries, with its largest markets being Japan, the United States, Canada, the Philippines, Hong Kong, Taiwan, Malaysia and Thailand. On a per-capita basis, Norway for example has one 7-11 for every 47,000 Norwegians, versus Canada which has one for every 74,000 Canadians.
Strengths
* Real estate availability
* Localized assortment
* Convenience
* High margins
* Franchise model allows for faster expansion
* Relatively standardized stores allow for more optimized operations
Weaknesses
* High margins/prices
* Limited assortment offering
* Not perceived as a place to buy a complete meal
* Not a first choice destination for shoppers
* High turnover of staff
Opportunities
* Fresh food offerings
* Increase share of meals (i.e., breakfast, lunch, dinner, snacks)
* Private label development
Threats
* C-store competition and other small-box retailers (i.e., Fresh & Easy, Marketside)
* QSR or similar companies (quick service restaurants); Starbucks, McDonald's, etc.
* Higher shrinkage on fresh food could potentially impact margins
7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and licensor of convenience stores with more than 39,000 outlets,surpassing the previous record-holder McDonald's Corporation in 2007 by approximately 1,000 retail stores. The US subsidiary of the Japanese firm has its headquarters in the One Arts Plaza building in Downtown Dallas, Texas. Its stores are located in eighteen countries, with its largest markets being Japan, the United States, Canada, the Philippines, Hong Kong, Taiwan, Malaysia and Thailand. On a per-capita basis, Norway for example has one 7-11 for every 47,000 Norwegians, versus Canada which has one for every 74,000 Canadians.
Strengths
* Real estate availability
* Localized assortment
* Convenience
* High margins
* Franchise model allows for faster expansion
* Relatively standardized stores allow for more optimized operations
Weaknesses
* High margins/prices
* Limited assortment offering
* Not perceived as a place to buy a complete meal
* Not a first choice destination for shoppers
* High turnover of staff
Opportunities
* Fresh food offerings
* Increase share of meals (i.e., breakfast, lunch, dinner, snacks)
* Private label development
Threats
* C-store competition and other small-box retailers (i.e., Fresh & Easy, Marketside)
* QSR or similar companies (quick service restaurants); Starbucks, McDonald's, etc.
* Higher shrinkage on fresh food could potentially impact margins
Last edited by a moderator: