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SWOT ANALYSIS ON eBay Inc : SWOT ANALYSIS ON eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries.[3] eBay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji or eBay Classifieds); online event ticket trading (via StubHub); online money


Strengths

* World's largest online auction website
* No retailer has more products than eBay
* Virtually no direct competition in the online auction space
* Platform tools: Customer relationship management, connecting sellers with buyers.
* Stronghold of online payment through Paypal
* Brand / Market Leadership
* Business Model
* Intellectual property
* Double-digit growth
* Innovative developments

Weaknesses

* Advertising revenues
* Technological development
* Increased expectations
* Shipping
* Service only available online
* Capabilities more easily replicated as technologies become more readily available and cheaper to implement.

Opportunities

* Further expansion into international markets
* Branch out into other online services
* Make an Offer, which gives buyers the power to offer a price to the seller for a product
* Skype divestment



Threats

* Google Checkout expanding into core eBay products (Paypal)
* Other e-commerce sites (Amazon, specialty retailers)
* Online security - a online security scandal could be disastrous to the company
* Competition
* Seasonality
* Interest and foreign currency exchange rates
* Competition from new auction websites such as ebid.com, madbid.com. New competition also arising in the 'hot food' market with sites such as Bid2eat.co.uk
* Scammers and phishers
 
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