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Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold.
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion.
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010The company has also received widespread criticism for its contractors' labor, environmental, and business practices
Strengths
[*] Innovative design
[*] Product leadership
[*] Highly influential leader SJ
Weaknesses
• Products are expensive
• Reaching saturation (iPOD)
• Lack of customization
• Steve Jobs' health
• Many other companies have copied the design of some products, i.e iPhone and it's touch screen
• Product recalls (iPhone 4)
Opportunities
• International expansion
• Other consumer electronics
• Low market share in the personal computer & software space
• Revolutionizing another industry (TV)
• Reduce price of products, this makes it easier to buy for people with less money
• Expand iTunes
• Expanding Mobile Gaming Market
Threats
• Strong competitors: HTC, Nokia, Microsoft, Sony...
• Changing customer tastes
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion.
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010The company has also received widespread criticism for its contractors' labor, environmental, and business practices
Strengths
[*] Innovative design
[*] Product leadership
[*] Highly influential leader SJ
Weaknesses
• Products are expensive
• Reaching saturation (iPOD)
• Lack of customization
• Steve Jobs' health
• Many other companies have copied the design of some products, i.e iPhone and it's touch screen
• Product recalls (iPhone 4)
Opportunities
• International expansion
• Other consumer electronics
• Low market share in the personal computer & software space
• Revolutionizing another industry (TV)
• Reduce price of products, this makes it easier to buy for people with less money
• Expand iTunes
• Expanding Mobile Gaming Market
Threats
• Strong competitors: HTC, Nokia, Microsoft, Sony...
• Changing customer tastes