abhishreshthaa

New member
To portray alternative corporate growth strategies, Igor Ansoff conceptualized a matrix that focused on the firm’s present and potential products and markets / customers. He called the four product-market strategic alternatives
 market penetration [existing market + existing product],
 market development [existing product + new market],
 product development [existing market + new product], and
 Diversification [new product + new market].
The company should follow all four strategies depending on the demand and product as indicated in the matrix. The company perhaps needs to focus more on the comparatively neglected area of diversification.

 MARKET PENETRATION: Airtel entered in broadband and fixed phone line market.
 PRODUCT DEVELOPMENT: IPLC products
 MARKET DEVELOPMENT: Airtel is now looking for overseas market. Company has already make his presence in Nigeria and Seychelles
 DIVERSIFICATION : Airtel has now outsourcing sum of its services like customer services with IBM
 
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