BENEFITS OF SWOT ANALYSIS

abhishreshthaa

New member
SWOT analysis can provide:


A framework for identifying and analyzing strengths, weaknesses, opportunities and threats.

This checklist is for those carrying out, or participating in, SWOT analysis. It is a simple, popular technique which can be used in preparing or amending plans, in problem solving and decision making.


Illustrative diagram of SWOT analysis If SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model.


An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.



Strengths: attributes of the organization those are helpful to achieving the objective.


Weaknesses: attributes of the organization those are harmful to achieving the objective.


Opportunities: external conditions those are helpful to achieving the objective.


Threats: external conditions that is harmful to achieving the objective.
 
Top