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Industry Structure Analysis.

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Abhijeet S
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Industry Structure Analysis. - September 20th, 2010

Industry Structure Analysis.


Michael porters five force modal.


1. Threat from new entrant:

Punitive taxation policies.
Huge investment in Brand building.
Distribution network.



2. Bargaining power of buyer:

Addiction.

3. Bargaining power of supplier:

Backward integration.


4. Threat from substitute:

Bidis.

Chewing tobacco.

5. Inter-Firm rivalry:


Imports.

Other firms.
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