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IMC Model

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IMC Model
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Sunanda K. Chavan
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IMC Model - November 1st, 2010

Review of Marketing Plan- Objectives, role of advertising & promotions, Competitive analysis, assess environmental influences.

Analysis of Promotional Program Situation-

Internal Analysis

Promotional dept. orgzn.
Firm’s ability to implement
promotional program
Agency evaluation &
selection
Review of previous program
results


External Analysis

Consumer behavior analysis
Market segmentation
target marketing
Market positioning
Advertisements

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Re: IMC Model
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Jiten Mazee
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Re: IMC Model - January 19th, 2016

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Originally Posted by sunandaC View Post
Review of Marketing Plan- Objectives, role of advertising & promotions, Competitive analysis, assess environmental influences.

Analysis of Promotional Program Situation-

Internal Analysis

Promotional dept. orgzn.
Firm’s ability to implement
promotional program
Agency evaluation &
selection
Review of previous program
results


External Analysis

Consumer behavior analysis
Market segmentation
target marketing
Market positioning
Thanks sunanda for sharing this post and valuable information. Actually IMC is the consistent product messaging across both conventional and non-conventional promotion channels and utilizing various promotional strategies to reinforce each other. For more details, please check my presentation.
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